Product Analytics is Giving You Funnel Vision
Funnel vision is a structural consequence of using a too simple measurement model to describe complex buying behaviors.
Blog
How to Build an AI Agent Consulting Practice That Generates Recurring Revenue
How GSIs build AI agent consulting practices with recurring revenue. A three-stage framework: design, training, and continuous optimization.
2026 State of Digital Experience Report
Download Conviva's State of Digital Experience 2026 to find out what consumers actually do rather than what funnel models assume they do.
How to Prove Consulting Outcomes to Clients Before the Engagement Starts
Clients aren't buying strategy decks anymore — they want proof before they sign. Learn how GSIs can walk into deals with revenue-ranked behavioral data from the client's own digital experience, and win outcome-based engagements before the competition knows what hit them.
Becoming Superhuman in the Agentic Era
To thrive in the agentic era, teams need to operate with AI as a central part of how they think and work, not as a downstream tool.
The AI Agent Survival Guide for eCommerce Leaders
Everything eCommerce and AI teams were talking about at ShopTalk — and what to do about it.
What Is Pattern Analytics
Pattern analytics surfaces behavioral sequences your current stack misses. Learn how stateful, real-time intelligence differs from event-based analytics.
Patterns Are the End of Product Analytics
In the agentic era, product analytics must shift from collecting events to looking at the patterns that reflect customer experience.
The Intellyx Analyst Guide — Digital Experience Analytics for the Agentic Era
Intellyx and Conviva report on why Digital Experience Analytics is what teams need to connect every agent interaction to real outcomes.
eBook: Google UCP, AI Checkout, and the New Question for Retailers
Advanced retailers aren’t rejecting AI agents. Download our eBook to find out how to capture the upside without giving up customer ownership.
Google UCP, AI Checkout, and the New Question for Retailers: Who Owns the Customer?
Know your customer’s behavior and patterns to protect the accuracy and efficiency of their journey while leveraging the speed and efficiency promised by AI agents and Google UCP.
Can Context Graphs Create a Path to an AlphaGo Moment for AI Agents?
Recent discussions position context graphs as a foundational abstraction for agentic AI and a trillion-dollar opportunity. These discussions are a great starting point, but they are incomplete. Richer context matters for agents.