e-Books & Reports
Access the latest industry reports, playbooks, whitepapers and more from the performance analytics experts at Conviva.
2026 State of Digital Experience Report
Conviva’s extensive analysis of digital sessions across e-commerce and travel booking sites finds that 67% of consumers follow non-linear purchase paths — looping between search and product pages, revisiting carts across multiple sessions, and spreading decisions over days. Traditional product analytics cannot see these events that exist outside of the pre-defined funnel.
Download the report today to discover how you can see the 67%, attribute their intent accurately, and inform decisions based on what consumers actually do rather than what the model assumes they do.
The Intellyx Analyst Guide — Digital Experience Analytics for the Agentic Era
Digital Experience Analytics (DXA) is the framework AI agent, product, and marketing teams need to connect every conversation, click, and conversion to real outcomes.
Companies like Salesforce are already using this approach to understand why customer journeys succeed or fail — and building better agents because of it.
The Agentic Era doesn’t reward activity metrics. It rewards outcomes.
Google UCP, AI Checkout, and the New Question for Retailers: Who Owns the Customer?
The most advanced retailers aren’t rejecting AI agents. Download our eBook to find out how to adopt them intentionally—capturing the upside without giving up customer ownership.
Predictions 2026:
The Agentic Era Has Arrived.
AI agents will drastically reshape processes for growth marketing, product, and AI agent teams in 2026.
Outcome-Based Agent Evaluation and Optimization E-Book
Lessons from pioneering video streaming position Conviva to power the agentic economy
High Dimensional Analytics in E-Commerce eBook
Understand how traditional metrics can mislead—and how to fix it. Learn how Simpson’s Paradox impacts decision-making and how Conviva helps you see what others miss.
The New Playbook for Product Insights
This playbook reveals five hidden pain points that keep product teams stuck in reactive mode, and the proven strategies that leading digital organizations use to break through.
