New data shows that two-thirds of your most valuable customers take journeys your analytics were never built to see. The implications for AI agent design — and the analytics infrastructure behind them — are significant.
Funnel vision is a structural consequence of using a too simple measurement model to describe complex buying behaviors.
How GSIs build AI agent consulting practices with recurring revenue. A three-stage framework: design, training, and continuous optimization.
Download Conviva's State of Digital Experience 2026 to find out what consumers actually do rather than what funnel models assume they do.
Clients aren't buying strategy decks anymore — they want proof before they sign. Learn how GSIs can walk into deals with revenue-ranked behavioral data from the client's own digital experience, and win outcome-based engagements before the competition knows what hit them.
To thrive in the agentic era, teams need to operate with AI as a central part of how they think and work, not as a downstream tool.
Everything eCommerce and AI teams were talking about at ShopTalk — and what to do about it.
Pattern analytics surfaces behavioral sequences your current stack misses. Learn how stateful, real-time intelligence differs from event-based analytics.
In the agentic era, product analytics must shift from collecting events to looking at the patterns that reflect customer experience.
Intellyx and Conviva report on why Digital Experience Analytics is what teams need to connect every agent interaction to real outcomes.
Advanced retailers aren’t rejecting AI agents. Download our eBook to find out how to capture the upside without giving up customer ownership.
Know your customer’s behavior and patterns to protect the accuracy and efficiency of their journey while leveraging the speed and efficiency promised by AI agents and Google UCP.
