Conviva’s extensive analysis of digital sessions across e-commerce and travel booking sites finds that 67% of consumers follow non-linear purchase paths — looping between search and product pages, revisiting carts across multiple sessions, and spreading decisions over days. Traditional product analytics cannot see these events that exist outside of the pre-defined funnel. In fact, that funnel model describes a journey that fewer than 1 in 3 consumers actually take — and this pattern holds across industries.
Download the report today to discover how you can see the 67%, attribute their intent accurately, and inform decisions based on what consumers actually do rather than what the model assumes they do.