Why Every Consumer-Facing AI Agent Needs a Context Graph
Context graphs are essential for consumer-facing AI agents. Learn how they work — and what it takes to build a good one
Product
Product Analytics Captures Your Events. It Doesn’t Understand Your Customers.
Events are what happened. Behavior is what it means. In the era of AI-mediated commerce, understanding the second is what matters.
The Essential Guide for AI Teams to Optimize Outcome-Driven Agent Experiences
Learn how Conviva Digital Product Insights (DPI) connects agent conversation patterns, digital product interaction, and business outcomes—automatically revealing where to optimize and what to build next.
How to Avoid Drowning in False Insights
Conviva recently introduced Predictive Intelligence: automatic identification of factors that strongly drive conversion in user workflows. This is the first in a series of posts about the technical ideas behind it.
Product Teams: Top 4 Ways to Embrace Digital Experience Analytics in the Agentic Era
Learn how product teams use Conviva DPI to shine a light on behavior patterns that impact conversion — prioritize the product improvements to deliver predictable business outcomes.
Outcome-Based Agent Evaluation and Optimization E-Book
Lessons from pioneering video streaming position Conviva to power the agentic economy
Use Conviva Data Feeds to Put Your Customer at the Heart of Your Entire Operation
Conviva’s Data Feeds provide a rich, compact source of data that is easy to work with and cost-effective. Conviva aggregates every aspect of each user’s interaction into a single line, allowing you to focus on high-value analysis.
Conviva Recognized Across Multiple G2 Fall 2025 Reports: A Leader in Digital Analytics
Conviva is named a G2 Fall 2025 Leader in Digital Analytics, with top rankings in DEM, ease of implementation, and regional growth.
High Dimensional Analytics in
E-Commerce eBook
Understand how traditional metrics can mislead—and how to fix it. Learn how Simpson’s Paradox impacts decision-making and how Conviva helps you see what others miss.
The Concurrency Trap: How An Atomic Counter Stalled A Pipeline
Discover how a single atomic counter caused a major slowdown in Conviva's high-scale streaming analytics platform. This post unpacks the concurrency pitfalls behind a mysterious latency spike and offers lessons for Rust developers working with DAGs, actor models, and shared state.
Why Digital Product Insights Need Automated High-Cardinality Cohort Analytics
Discover how automated high-cardinality cohort analytics can prevent misleading product insights, avoid Simpson’s paradox, and drive smarter decisions with Conviva’s next-gen Operational Data Platform.
Understanding Your Digital Business Shouldn’t Be This Hard
When your north star business metric — whether it’s conversions, engagement, bookings, or another KPI — declines, do you immediately know why? How long does it take to get answers? How many people need to be involved? And how often do you never actually pinpoint the cause? On the flip side, you want to increase conversions. Do you know what levers to pull or are you always guessing?