Conviva Blog

AI Shopping Agents Can Fail Even When the Purchase Succeeds

An AI shopping agent can complete a purchase and still fail the customer. Why? Because outcome and experience are not the same metric. In this episode of Beyond The Cart, Keith Zubchevich, CEO of Conviva, discusses what e-commerce brands need to consider when deploying AI agents. Watch the full episode on YouTube and read theRead more »

Product Analytics is Giving You Funnel Vision

Funnel vision isn't a configuration problem or a dashboard gap. It's a structural consequence of using a measurement model designed for a straight-line journey to describe a buying behavior that is almost never straight-line.