Jessica Ramirez

Case Study: Co-viewing

Every publisher wants to monetize viewers across all their platforms, including streaming, in a clear, consistent way. For this reason, good exposure data to feed into a co-viewing algorithm is important to the publisher so that they can sell against the full set of viewers that they reach.

Case Study: National Broadcaster

The publisher was looking to increase their reach and presence globally by expanding offerings for both live and VOD content. In order to do this, they needed to better understand their global streaming business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure.

Benchmark the Performance of Every Stream 

Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…

Showtime’s OTT service announces New Partners

With the accelerating release cycle of OTT Subscription services from the likes of HBO Now, Dish and CBS All Access, it’s not surprising that CBS-owned Showtime Networks announced their subscription service launching in early July. Now Showtime is refining its deployment strategy by announcing more hardware partners.