Agent-to-Agent Commerce Is Real, It’s Here, and It Converts
Download the Conviva report to discover how your business can leverage the A2A acquisition channel to boost conversions and retention.
Thought Leadership
Conviva Finds Agents Burn More Than 2.5 Minutes Gathering Context
Download our report today to dig into the research and discover critical insights into how consumer-facing AI agents can make or break your relationship with customers.
Your agents don’t know how your shoppers want to buy
New data shows that two-thirds of your most valuable customers take journeys your analytics were never built to see. The implications for AI agent design — and the analytics infrastructure behind them — are significant.
Introducing Vyas Sekar, an Interview with Conviva’s New Chief Scientist
An interview with Conviva's new Cheif Scientist, Vyas Sekar on why he choose Conviva and what he hopes to accomplish.
Netflix and Squid Game: Using Viewership Data to Win the War on Engagement
Netflix revealed some insights around Squid Game that we can all learn from on how they make data-driven decisions with robust viewership data. So how can you be like Netflix and use viewership and engagement data to deliver amazing content experiences?
OTT Metrics that Matter
In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.
OTT 101: Top 5 Metrics that Matter for Tech Ops
Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.
OTT 101: Your Guide to Streaming Metrics that Matter
Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain a competitive advantage. Today we’ll focus on the metrics that can help drive business decisionsRead more »
OTT 101: The History and Future of OTT Streaming
For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced the growth of over-the-top (OTT) streaming, all of us are squarely in the middle of the OTT revolution. How did weRead more »
Benchmark the Performance of Every Stream
Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…