Glossary

A

• A/B Testing

• Agent Analytics

• Agent Experience Analytics

• Agent Experience Optimization

• Agentic AI

• Agentic Analytics

• Anomaly Detection

• Application Performance Monitoring (APM)

• Audience Measurement

B

• Behavioral Analytics

• Behavioral Segments

• Benchmarking

• Big Data Analytics

C

• Census-Based Measurement vs Survey

• Chatbots

• Closed Loop Agent Optimization

• Cloud Monitoring

• Cohort Analysis

• Cohort Replay

• Content Delivery Networks (CDN)

• Context Graphs

• Conversational AI

• Conversion Funnel

• Customer Journey Analytics

D

• Data Warehousing

• Digital Assistants and Virtual Agents

• Digital Experience Management (DXM)

• Digital Experience Monitoring (DEM)

E

• Experience Metrics

• Explainable AI

H

• Heatmap

L

• Large Language Models (LLMs)

M

• Mean Time to Resolution (MTTR)

• Model Context Protocol

• Model Context Protocol (MCP)

• Multi-Agent Environments

N

• Natural Language Processing (NLP)

• Network Monitoring

• Nexa

O

• Observability

• Operational Data Platform

P

• Pattern Analytics

• Predictive Analytics

• Predictive Intelligence

• Prompt Engineering

Q

• Quality of Experience (QoE)

R

• Rage Clicks

• Real User Monitoring (RUM)

• Real-Time Analytics

• Reinforcement Learning

• Root Cause Analysis

S

• Sequence Mining

• Stateful Analytics

• Stateless Analytics

• Streaming Analytics

T

• Telemetry Data

• Time-State Model

U

• User Engagement

• User Experience

V

• Voice Interfaces