Digital Product Insights
See experience
patterns linked to
outcomes for
predictable growth.
Automatically uncover growth opportunities, expose friction, inefficiencies, and confusion in experience, and drive results.
Core Capabilities
Reveal the patterns behind every consumer session and conversation across apps, websites, and AI agents.
Pattern Analytics
Eliminate manual funnels and guesswork.
Analyze every consumer interaction across apps, websites, and AI agents, and automatically surface experience patterns tied to outcomes such as purchases, bookings, and resolved support issues.
Semantic Extraction
Turn conversations into dimensions.
Transform every agent conversation into structured topics, intent, and sentiment that feed pattern discovery, outcome-mapping, and continuous tuning.
Nexa: Natural-language analytics
Just ask. Get answers.
Replace dashboards and queries with explainable AI that takes natural-language questions and instantly returns insights connecting experience to outcomes across apps, websites, and AI agents.
Predictive Intelligence
Know exactly where to act for the biggest impact.
Continuously analyze every facet of experience—segments, campaigns, behaviors, feature usage, devices, and performance—to pinpoint the strongest outcome drivers and rank opportunities and issues by business impact.
Cohort Replay
Experience your product through your consumer’s eyes.
Access representative session replays from automatically identified cohorts—groups of customers who share attributes and outcomes—to validate behavior and accelerate decisions.
AI Alerts
Real-time alerts you can trust.
Detect sudden spikes or dips within millions of dimensional cohorts, along with auto-generated root-cause leads to shorten time to resolution.
How DPI benefits your teams.
DPI helps product teams:
- Discover patterns behind conversion or abandonment
- Verify which releases and experiments move the needle
- Prioritize improvements based on predictable business impact
DPI helps AI agent teams:
- Tie satisfaction to efficient conversations and concrete outcomes
- Clearly attribute where agents help or hurt customer experience
- Continuously sharpen prompts and tools to lift resolution, trust, and retention
DPI helps marketing teams:
- Use post-click behavior patterns to optimize marketing spend
- Discover and act on previously hidden high-value customer segments
- Maximize customer life-time value (LTV) with pattern-based targeting and retargeting
- Optimize spend to maximize conversion