Digital Product Insights

See experience
patterns linked to
outcomes for
predictable growth.

Automatically uncover growth opportunities, expose friction, inefficiencies, and confusion in experience, and drive results.

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The world’s most innovative companies choose Conviva.

ITV logo
Salesforce Logo: Conviva Partner

As AI agents become central to digital experiences, reliability and outcomes matter more than ever. Conviva provides an additional lens into how consumers move through our website and agent interactions, helping us deepen our understanding of emerging patterns.

Joe Inzerillo, EVP & Chief Digital Officer, Salesforce

People shop for wine through experiences that feel personal and seamless. We need analytics that don’t just measure what happens but reveal the behavioral and technical reasons why. Conviva’s approach to experience insights is helping us lay the foundation for what’s next.

Stuart Brown, Head of E-Commerce at Virgin Wines 

Capability Focus: Agent Insights

Turn every agent
conversation into
a better outcome.

Understand which interactions create value versus confusion—connect experience patterns to concrete outcomes; continuously sharpen prompts and tools to lift resolution, trust, and retention.

Core Capabilities

Reveal the patterns behind every consumer session and conversation across apps, websites, and AI agents.

Pattern Analytics

Eliminate manual funnels and guesswork.

Analyze every consumer interaction across apps, websites, and AI agents, and automatically surface experience patterns tied to outcomes such as purchases, bookings, and resolved support issues.

Semantic Extraction

Turn conversations into dimensions.

Transform every agent conversation into structured topics, intent, and sentiment that feed pattern discovery, outcome-mapping, and continuous tuning.

Nexa: Natural-language analytics

Just ask. Get answers.

Replace dashboards and queries with explainable AI that takes natural-language questions and instantly returns insights connecting experience to outcomes across apps, websites, and AI agents.

Predictive Intelligence

Know exactly where to act for the biggest impact.

Continuously analyze every facet of experience—segments, campaigns, behaviors, feature usage, devices, and performance—to pinpoint the strongest outcome drivers and rank opportunities and issues by business impact.

Cohort Replay

Experience your product through your consumer’s eyes.

Access representative session replays from automatically identified cohorts—groups of customers who share attributes and outcomes—to validate behavior and accelerate decisions.

AI Alerts

Real-time alerts you can trust.

Detect sudden spikes or dips within millions of dimensional cohorts, along with auto-generated root-cause leads to shorten time to resolution.

How DPI benefits your teams.

DPI helps product teams:

  • Discover patterns behind conversion or abandonment
  • Verify which releases and experiments move the needle
  • Prioritize improvements based on predictable business impact

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DPI helps AI agent teams:

  • Tie satisfaction to efficient conversations and concrete outcomes
  • Clearly attribute where agents help or hurt customer experience
  • Continuously sharpen prompts and tools to lift resolution, trust, and retention

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DPI helps marketing teams:

  • Use post-click behavior patterns to optimize marketing spend
  • Discover and act on previously hidden high-value customer segments
  • Maximize customer life-time value (LTV) with pattern-based targeting and retargeting
  • Optimize spend to maximize conversion

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Ready to uncover growth opportunities?