Thought Leadership

In this white paper, you’ll learn the difference between authenticated versus non-authenticated social media metrics, the top five metrics for monitoring performance and diagnosing issues, and how to use metrics to increase viewer engagement, reduce subscriber churn, and elevate the customer experience.

Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.   

Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain a competitive advantage. Today we’ll focus on the metrics that can help drive business decisionsRead more »

For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced the growth of over-the-top (OTT) streaming, all of us are squarely in the middle of the OTT revolution. How did weRead more »

Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…