High Dimensional Analytics in E-Commerce
Understand how traditional metrics can mislead—and how to fix it. Learn how Simpson’s Paradox impacts decision-making and how Conviva helps you see what others miss.
Why It Matters:
In e-commerce, surface-level metrics can hide underperformance in key customer groups. Simpson’s Paradox shows how limited analysis can lead to false conclusions—causing teams to abandon successful features or misallocate resources.
A modern digital experience platform analyzes 100% of customer journeys in real time across dimensions like:
- Device type
- Geography
- Campaign
- Promo code
- Payment method
- And more…
No sampling. No delay. Just actionable insight.
What You’ll Learn:
- How Simpson’s Paradox affects e-commerce analytics
- Why dimensional depth is critical for accurate insights
- How to surface hidden friction points and growth opportunities
- Real-world examples of high dimensional analytics in action
Don’t let misleading metrics steer your strategy.