Video Streaming Insights

Delight viewers
with VSI to drive
engagement,
loyalty and revenue.

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Trusted by leaders in streaming.

From live sports to premium OTT, the world’s largest brands—including Disney, FIFA, and the NFL—rely on Conviva to turn clarity into complexity.

ITV logo

Grow your audience with real-time streaming intelligence.

Track every viewer’s experience as it happens, understand its impact instantly and use that insight to drive features, optimizations and pricing decisions. VSI helps you unlock viewer behavior so you can really get to know your customers, understanding why they stay, return and convert. Use this intelligence to manage customer sentiment today and to prioritize features that have the biggest audience impact going forward.

Find, fix and prevent issues — effortlessly

Every second of streaming failure costs you revenue so VSI alerts you to problems before they impact your audience. And by monitoring every interaction your customers make, nothing is missed.

Each defect identified is tagged with its impact and priority level enabling your Operations Team to chase down the most important issues. A root cause is also provided to get it triaged to the right team for resolution as quickly as possible.

Product Pillars

What makes VSI different.

Unlock growth opportunities, resolve issues quickly, and achieve operational intelligence across AI agents in production, apps, websites, and video streaming.

Nexa: natural language intelligence.

Ask questions in plain English for immediate insight.

Pulse UI: clicks, not queries.

Drill down into any audience cohort without SQL knowledge, getting you to the insight you need in seconds.

AI Insights: miss nothing.

Take charge of customer impacting issues, poorly processed content and the performance of your latest app release from a single dashboard.

AI Roadmap: step change your performance.

Get an immediate, step by step plan to uplevel your streaming experience.

Precision: optimize CDN delivery.

Built-in CDN selection, delivering optimal quality at lower cost.

Connect: wherever you need the data.

Quickly integrate your data via API, data feed or MCP.

Platform

How VSI works.

Every user interaction captured.

Full census client side telemetry across 100% of sessions—no sampling, no blind spots. Work across your entire audience, or drop down into any single stream.

Seamlessly blend real-time and historical analytics.

Data is available as soon as the user hits play and is available for 13 months. Accessing this much data at speed is only possible with Conviva’s Time State Technology®, providing a radically better data store at our foundation.

Real time analysis.

Stateful, real‑time analytics connect journeys, durations, and sequences to outcomes.

Activate AI-based anomaly detection.

AI‑powered cohorting & alerts detect anomalies and opportunities with root‑cause clarity and impact prioritization.

Natural‑language + visual exploration makes insights accessible to every team.

Nexa, the platform’s natural-language interface, makes it easy for anyone to ask questions and uncover insights in real time. Pulse, the customizable UI, enables deeper analysis of experience, performance, and outcomes across critical flows—all in a few clicks.

Measure impact.

Improve retention & NPS.

Analyze every interaction to understand what viewers value. Identify which features and quality levels drive engagement and loyalty.

Ship with confidence.

Catch deployment issues immediately to iterate faster. Skip the noise—only get alerted when viewers are actually affected.

Scale without adding headcount.

Handle growing audiences and new features with your existing team. Automated detection and root cause analysis eliminate manual investigation.

Align your organization.

Single source of truth for viewer health, inventory, and performance. Business metrics everyone can track and act on.

Get started with Conviva.