Conviva Logos

Primary

PNG  SVG  EPS

Vertical

PNG  SVG  EPS

Symbol

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Conviva Colors

Primary Colors

Green 400

#78b900

Conviva Gray

#717372

Green - Primary

Green 700

#063d24

Green 600

#1e6622

Green 500

#5a9b00

Green 400

#78b900

Green 300

#9cdc00

Green 100

#f1f8e5

Blue - Secondary

Blue 700

#0b1f3b

Blue 600

#1b2e5e

Blue 500

#0737ad

Blue 400

#4189dc

Blue 300

#8ccbff

Blue 200

#d6e8f7

Blue 100

#edf4fb

Pink - Accent

Pink 600

#942366

Pink 500

#e5167b

Pink 200

#fce8f2

Neutrals

Gray 900

#222629

Gray 800

#424548

Gray 700

#707372

Gray 600

#9b9d9c

Gray 500

#c6c7c7

Gray 400

#d4d5d5

Gray 300

#e2e3e3

Gray 200

#f1f1f1

Gray 100

#f8f8f8

White

#ffffff

Typography

Conviva has been using the geometric typeface Poppins for over five years and plans to continue. The only refinement is adopting the double-story ‘a’ for web, as it improves readability in smaller sizes or dense text and reduces confusion with similar letters like ‘o.’ The double-story ‘a’ also conveys a formal and professional style, aligning with Conviva’s brand image.

For type treatment, we are moving toward bolder, larger display and headings, with more vibrant color fills to create a striking and dynamic visual presence.

Important note: For website design, please use the double-story ‘a,’ NOT the default ‘a.’

Poppins Regular  |  Poppins Semi-Bold  |  Poppins Bold

Download fonts

Platform Icons

Conviva uses Phosphor Icons as the official icon set for its brand. These icons are modern, versatile, and align seamlessly with Conviva’s vibrant and dynamic identity.

Usage Guidelines

  • Style: Use the bold weight of Phosphor Icons to maintain consistency across all brand touchpoints. Avoid mixing weights or styles to prevent visual inconsistency.
  • Sizing: Icons should be proportionate to the content. For most applications, use sizes between 16px and 48px. Adjust as needed for larger visuals like hero sections or banners.
  • Color:
    • Icons should use Conviva Green (#9CDC00) for primary contexts.
    • For monochromatic designs, use Conviva Grays(#707372) and Text Color (#222629) or white.

Don’t:

  • Distort, stretch, or skew the icons.
  • Use icons excessively in a single layout, as this can create visual clutter.

Download Phosphor Icons

Team Icons

Download Team Icons

Platform Icons

Download Platform Icons

Illustrations

Our evolved illustration style combines multiple visual elements into cohesive compositions: authentic UI components, real-world photography (transparent product shots, physical objects), data visualizations, and charts. This mixed-media approach creates more engaging, relatable storytelling that connects abstract data concepts to tangible business outcomes.

Rather than limiting ourselves to simplified or detailed UI recreations, we now blend elements that tell richer stories. A sneaker might sit alongside performance metrics and interface elements, illustrating how our analytics impact real products and real businesses. This approach makes complex data insights more accessible and memorable.

These collaged illustrations work across all contexts—from technical documentation to social media—because they can emphasize different elements based on audience needs. The combination creates visual interest while maintaining the professional credibility essential for enterprise audiences.

This evolution reflects our brand’s maturity: confident enough to blend multiple visual languages into compelling, cohesive communications.

UI Illustrations

Due to the abstract nature of Conviva’s messaging and platform, illustrations must simplify these ideas and technical components into static images, often resulting in complex visuals. We’re shifting illustrations as a whole towards a UI focus that highlights and clarifies the product without complicating design or obfuscating the messaging.