The EPIC Framework for Agent Evaluation, Explained
A shopper is using a brand’s AI agent to find wide-fit running shoes to train for a marathon. The agent…
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The Blind Spot We Closed in Video Just Reopened in AI Agents
Around 2010, one of the first major broadcasters to launch a streaming product had a problem nobody could name. The…
The Viewer Doesn’t Experience an “Ad Break.” They Experience the Whole Show.
Twenty million people don’t open a live sports app gradually. They open it ten minutes before kickoff, all at once.…
Product Analytics Captures Your Events. It Doesn’t Understand Your Customers.
Events are what happened. Behavior is what it means. In the era of AI-mediated commerce, understanding the second is what matters.
Why Every Consumer-Facing AI Agent Needs a Context Graph
Context graphs are essential for consumer-facing AI agents. Learn how they work — and what it takes to build a good one
Product Analytics is Giving You Funnel Vision
Funnel vision isn't a configuration problem or a dashboard gap. It's a structural consequence of using a measurement model designed for a straight-line journey to describe a buying behavior that is almost never straight-line.
2026 State of Digital Experience Report
Download Conviva's State of Digital Experience 2026 to find out what consumers actually do rather than what funnel models assume they do.
The AI Agent Survival Guide for eCommerce Leaders
Everything eCommerce and AI teams were talking about at ShopTalk — and what to do about it.
What Is Pattern Analytics
Pattern analytics surfaces behavioral sequences your current stack misses. Learn how stateful, real-time intelligence differs from event-based analytics.
Patterns Are the End of Product Analytics
In the agentic era, product analytics must shift from collecting events to looking at the patterns that reflect customer experience.
The Intellyx Analyst Guide — Digital Experience Analytics for the Agentic Era
Intellyx and Conviva report on why Digital Experience Analytics is what teams need to connect every agent interaction to real outcomes.
Google UCP, AI Checkout, and the New Question for Retailers: Who Owns the Customer?
Know your customer’s behavior and patterns to protect the accuracy and efficiency of their journey while leveraging the speed and efficiency promised by AI agents and Google UCP.