The EPIC Framework for Agent Evaluation, Explained
A shopper is using a brand’s AI agent to find wide-fit running shoes to train for a marathon. The agent…
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The Blind Spot We Closed in Video Just Reopened in AI Agents
Around 2010, one of the first major broadcasters to launch a streaming product had a problem nobody could name. The…
The Viewer Doesn’t Experience an “Ad Break.” They Experience the Whole Show.
Twenty million people don’t open a live sports app gradually. They open it ten minutes before kickoff, all at once.…
OTT 101: Your Guide to Streaming Metrics that Matter
Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain a competitive advantage. Today we’ll focus on the metrics that can help drive business decisionsRead more »
OTT 101: The History and Future of OTT Streaming
For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced the growth of over-the-top (OTT) streaming, all of us are squarely in the middle of the OTT revolution. How did weRead more »
Benchmark the Performance of Every Stream
Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…