Conviva Research: Product Analytics Can’t See What 67% of Consumers Do Before They Buy
The report shows purchase journeys are largely invisible to analytics tools and the problem compounds when AI agents act on the same data.
The report shows purchase journeys are largely invisible to analytics tools and the problem compounds when AI agents act on the same data.
Conviva DPI reveals patterns behind every consumer interaction and conversation across apps, websites, and AI agents, uncovering growth opportunities, friction, inefficiencies, and confusion in experience, to drive predictable outcomes.
The only platform to identify consumer experience and engagement patterns that power better outcomes across apps, websites, and AI agents.
User experience is increasingly magnified as we leverage digital platforms for everything. In an unfortunate twist, it's the user experience that too many digital businesses neglect while trying to stand out in today's hyper-competitive landscape.
We are honored and proud to have won the 2023 CSI Award for Best Data Analytics Innovation. This award demonstrates Conviva’s commitment to innovation to ensure companies across all industries have the competitive advantage they need to succeed.
When the World Cup had its memorable run in Qatar, I enjoyed watching the matches like everyone else. But honestly, I was much more focused on the technical aspects of the viewing experience for fans worldwide.