Google UCP, AI Checkout, and the New Question for Retailers: Who Owns the Customer?
With Google’s Universal Commerce Protocol and the rise of AI agents that can search, decide, and checkout on a customer’s behalf, retail is entering a new phase of platform-mediated commerce.
The most advanced retailers aren’t rejecting AI agents. Download our eBook to find out how to adopt them intentionally—capturing the upside without giving up customer ownership.
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Letter: What retailers give up when chatbots do the shopping
Read Keith Zubevich's latest on why engagement with third-party agents should be selective and guarded, with clear identifiers and visibility.
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5 Predictions for 2026: How AI Agents Will Reshape Growth Marketing, Product, and AI Agent Teams
The Agentic Era arrives in 2026. Learn how AI agents, pattern-level intelligence, and outcome-driven optimization are reshaping product, marketing, and AI strategies.
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Google UCP, AI Checkout, and the New Question for Retailers: Who Owns the Customer?
Know your customer’s behavior and patterns to protect the accuracy and efficiency of their journey while leveraging the speed and efficiency promised by AI agents and Google UCP.
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