2026 State of Digital Experience Report
Conviva’s extensive analysis of digital sessions across e-commerce and travel booking sites finds that 67% of consumers follow non-linear purchase paths — looping between search and product pages, revisiting carts across multiple sessions, and spreading decisions over days. Traditional product analytics cannot see these events that exist outside of the pre-defined funnel.
Download the report today to discover how you can see the 67%, attribute their intent accurately, and inform decisions based on what consumers actually do rather than what the model assumes they do.
The AI Agent Survival Guide for eCommerce Leaders
Everything eCommerce and AI teams were talking about at ShopTalk — and what to do about it.
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Patterns Are the End of Product Analytics
In the agentic era, product analytics must shift from collecting events to looking at the patterns that reflect customer experience.
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The Intellyx Analyst Guide — Digital Experience Analytics for the Agentic Era
Intellyx and Conviva report on why Digital Experience Analytics is what teams need to connect every agent interaction to real outcomes.
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