Aditya Ganjam

Aditya Ganjam drives Conviva’s product strategy with a focus on how AI agents behave in production — and how their decisions, efficiency, and failure modes translate into real customer outcomes.

He helped create the Video QoE Analytics category, building the technology that powers streaming experiences for the world’s largest media companies, including Fox and Peacock. Under his leadership, Conviva became the industry standard for measuring video quality, engagement, and system performance across hundreds of top brands and millions of consumers. At the core of that work is Conviva’s Time-State Data Platform, which uses explainable AI to capture, connect, and explain behavior across highly dynamic systems.

Today, Aditya is applying that same foundation to a new frontier: AI agents. His work centers on agent experience analytics — measuring how effectively agents reach outcomes, how much friction they introduce, and where breakdowns occur across real customer interactions. He is a frequent source on why traditional observability and analytics tools fall short for autonomous systems, and why experience-level measurement is critical as AI agents move from internal pilots to consumer-facing production.