Know What Your Users Actually Experienced
Digital experience teams have long turned to session replays to understand how customers interact with their apps. But traditional tools can still fall short.
While many platforms take you from a cohort to a user’s experience, that cohort might not represent the right users. This forces teams to sift through irrelevant sessions, trying to connect patterns that don’t reflect the real issue.
The result? Time wasted chasing false leads — and sometimes, worse. Teams may draw the wrong conclusions, apply fixes that don’t address the true root cause, and end up back at square one. Even though the decision looked “data-backed,” the data itself wasn’t indicative of the problem that mattered.
At Conviva, we’ve heard this frustration firsthand. As digital experiences scale, customers need more than lucky session finds — they need trusted, visual evidence that connects anomalies to the cohorts of customers impacted.
That’s exactly what Conviva Cohort Replay (Beta) delivers: a faster, more reliable way to explore user sessions verified from impacted cohorts, so you can find insight faster and stop chasing your tail.
Why Cohort Replay is Different
Other session replay tools may start from a cohort, but Conviva’s advantage runs deeper.
Our anomaly detection already incorporates user engagement and experience signals, ensuring that identified issues truly represent real user impact. We analyze every possible combination of metrics and dimensions—making us uniquely effective at identifying which user cohorts are truly affected by performance issues. We are the only tool that does that.
Cohort Replay gives teams direct, visual access to the sessions of users confirmed to have experienced the issue. Every replay you view is a trusted, representative example — helping teams get to the right insight faster and act with confidence.
Here’s how it’s different:
- Accurate issue detection: Using our patented AI Alerts, Conviva pinpoints only the anomalies that genuinely affect users, filtering out false positives and noise.
- Trusted user cohorts: Every replay comes from users confirmed to have experienced the issue — no more guesswork or wasted time.
- Faster, more confident insight: Because you start from validated cohorts, your RCA, funnel analysis, or UX improvements reach the right conclusions faster.
- Seamless workflow: Move straight from anomaly detection to verified user sessions in minutes.
With Conviva, teams can trust that every replay reflects a real user-impacting issue — saving time, avoiding false conclusions, and turning analysis into meaningful action.
Key Features
- Visualize user interactions: Clicks, navigation, scrolling, and inputs — with full privacy controls (masking levels configurable).
- Accurate cohorts: Cohorts validated by real user engagement metrics, ensuring every replay represents the true issue.
- Integrated workflow: Access replays directly within AI Alerts or from Pulse.
- Eliminate “lucky” sessions: Focus only on the sessions that matter, not random examples.
- Sensor Remote Control: Manage replay configurations through the Conviva Sensor.
- Platform coverage: Web Beta available now (GA Q4 CY 2025); Mobile (iOS, Android) coming Q1 CY 2026.
Real-World Use Cases
Cohort Replay accelerates understanding across a range of digital businesses:
- E-commerce: Diagnose checkout drop-offs, cart abandonment, and product discovery friction.
- Travel & Hospitality: See where booking flows or payments fail for real users.
- Media & Entertainment: Troubleshoot video start issues or subscription conversion failures.
- Customer Experience: Replace screenshots and log requests with direct replay evidence.
- Product Optimization: Observe feature adoption and refine UX to boost engagement.
1) Debug product issues in minutes — flawless experiences with the least effort from your dev team.
2) Fix points of friction in the user journey to get more people purchasing and watching.
3) Comprehend A/B tests by following exactly how your audience adjusts to a new feature.
How It Works
Cohort Replay is powered by the Conviva Operational Data Platform (ODP), which captures unsampled, full-census client-side telemetry from every user interaction. Patented Time-State Technology™ and AI Alerts automatically detect anomalies across hundreds of thousands of audience cohorts in real time. Conviva automatically identifies the affected users, validates that they truly experienced the issue, and provides direct replay access to their sessions.
This ensures insights are:
- Representative: Always from the actual impacted users.
- Scalable: Across millions of sessions in real time.
- Actionable: Connects user experience directly to business outcomes.
Getting Started
Prerequisites:
- Upgrade to Conviva Sensor SDK JS 1.4.3.
- Cohort Replay is disabled by default — contact your Conviva representative to configure:
- Sampling percentage
- Masking level (light, medium, advanced)
Beta Disclaimer:
This is an early Beta release. Replay volumes may be capped and subject to usage thresholds.
From Data to Insight to Action
For nearly two decades, Conviva has helped the world’s leading digital businesses unify fragmented data ecosystems — from the dawn of streaming to the mobile revolution, and now into the era of Agentic AI.
With Cohort Replay, we continue that mission — giving teams the most accurate, engagement-driven view of how issues affect real users. By ensuring that every cohort represents genuine user impact, Conviva helps you avoid false leads, accelerate root-cause analysis, and reach meaningful insights faster than ever.
Ready to see Cohort Replay in action
Sign up for a demo today to learn how Conviva can help you deliver flawless digital experiences at scale.
