With Google’s Universal Commerce Protocol and the rise of AI agents that can search, decide, and checkout on a customer’s behalf, retail is entering a new phase of platform-mediated commerce.
The promise is clear: less friction, faster transactions, more conversion.
The risk is quieter: losing the customer context that powers differentiation, personalization, and long-term growth.
The most advanced retailers aren’t rejecting AI agents. Download our eBook to find out how to adopt them intentionally—capturing the upside without giving up customer ownership.