Overview
A global media network focused on the youth demographic used Conviva Viewer Insights to understand how its audience segments engage with content, and to build content and promotion strategies with confidence.
Challenge
Reaching and retaining younger viewers requires knowing which content resonates with which audiences. The network needed audience data granular enough to tailor programming to distinct viewer segments.
Solution
Using Conviva Viewer Insights, the network analyzed viewing behavior by audience segment and launched segment-based playlists targeted to the prized youth demographic.
Results
Once the global network launched its segment-based playlists, it enjoyed a 10% increase in average viewer minutes, with higher consumption across multiple series targeted to younger viewers. With Viewer Insights, the network can now build content and promotion strategies with confidence for happier viewers and even higher retention.
To learn more about how Conviva Viewer Insights can help you grow your viewership, request a demo now.
