The NPAW alternative
for better viewer experiences.

For 20 years, Conviva has led streaming QoE.

Now it puts video, ad, and app data on one timeline for every session, and when something breaks, the Nexa agent finds the cause and the fix, so viewers never miss a moment.

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A mother and daughter relaxing on a white sofa, watching TV at home.

Why a major U.S. streamer switched from NPAW to Conviva.

Nobody trusted the numbers.

On NPAW, product teams at a major U.S. streaming service had stopped using their QoE data because they didn’t trust it.

Seamless migration.

Agentic SDKs and a dedicated team of Conviva product managers, integration engineers, and QA engineers brought Fire TV, Roku, Samsung Tizen, and LG webOS live.

Single source of truth.

For the first time, product, engineering, and operations share one dashboard of the complete viewer experience in Conviva and drill down to debug any session.

We literally invented this.

20 years

Measuring QoE

20 Super Bowls. 10 Olympic Games.
5 FIFA World Cup tournaments.

12 of 15

Largest global media companies

Trust Conviva to run
their streaming experience.

56M

Peak concurrent Plays

A real-time measurement record, set at the 2026 FIFA World Cup.

The most powerful platform in streaming.

Unifying video, ad, and app analytics on a single timeline is a game changer. But it’s the power of the Conviva platform underneath it that helps you win gold.

Server-side computation

The Conviva Video Sensor is a thin library that only sends events. Every metric is computed on Conviva’s servers, so it means the same thing on every device and every SDK version.

New metrics, no app release

Map an event, build the metric, and it’s live in minutes. No SDK change, no app store or firmware window, and no waiting on a vendor roadmap.

‍See custom metrics.

Stateful metrics

Conviva keeps the sequence, timing, and state of every session. Connection-induced rebuffering counts only network buffering, not the buffering right after a seek, so rebuffering isn’t overstated.

Full census, no sampling

Every session is measured. Nexa and AI Alerts search 40+ dimensions and name the one at fault, along with the sessions it reached.

Seconds to see, minutes to measure

Real-time data at 10-second intervals shows an incident as it starts. 1-minute data drives dashboards, APIs, and feeds, with 13 months of hourly and daily history.

Built for scale

56 million peak concurrent plays across 20+ streaming providers at the 2026 FIFA World Cup, on a platform that processes 5 trillion+ events a day.

It matters where a metric is computed.

The world’s best streamers choose Conviva because it delivers peak performance when they need to upgrade an SDK, compute a new metric, or pinpoint a root cause.

Topic	Computed on the device: Other vendors	Computed on the server: Conviva
Where it’s computed	The SDK calculates each metric and sends a ping every few seconds.	Every session’s full state is computed on Conviva’s servers as events arrive.
Metric definitions	Live in app code, per player and per platform.	One definition for every device, changed once.
A new or fixed metric	A new app release on every platform, with QA and store or firmware windows.	Live in minutes, with no SDK change or app release.
SDK upgrades	Join time and rebuffering logic can change between SDK versions, so the numbers move when the SDK moves.	Definitions stay the same across every SDK version.
Session context	Lost between pings.	Kept for every session, so rebuffering can exclude the buffering right after a seek.
History	A new metric starts the day it ships.	New metrics apply to history.
Total cost	A lower license price, then hidden costs: engineering time on every metric change, SDK re-validation, gaps rebuilt in-house, and hours chasing numbers that shift after a release.	Your budget goes to insight, not upkeep.

Conviva Time-State Analytics: US Patent 11,943,123 (2024) and Milner et al., CIDR 2023. Read more in the Conviva CIDR post.

FROM AGENT ANALYTICS TO AGENT EXPERIENCE OPTIMIZATION

Your data, in your systems.

Session-level data feeds, an API, and an MCP server come with every account, so your warehouse and your own AI agents see what Conviva sees, with no extraction project. The same platform also measures the AI agents behind your customer care and operations with Agent Experience Insights, so one investment pays off across teams.

API

Pull real-time and historical metrics by the minute or hour. Filter by any dimension, look up a viewer’s sessions, or get per-minute cohort data for your top CDN, ASN, and state combinations.

Data feed

Export session-level data to your storage at hourly or daily granularity, as CSV, Avro, or Parquet, with up to 13 months of video and ad history.

MCP

Your own AI agents reach real-time metrics, historical metrics, AI alerts, and viewer session data. Conviva customers query data in Claude, Cursor, ChatGPT, and more. At a major U.S. streaming service, teams make hundreds of MCP calls a month, and API use grew 8× in four months.

Let us prove it.

Bring the question your team can’t answer today, and watch Nexa answer it with video, ad, and app data on one timeline.

Then we’ll show you exactly how Conviva compares to NPAW, so you leave knowing what you stand to gain.

The NPAW alternativefor better viewer experiences.